Build · Service
A CRM shaped around your sales process — not the other way round
Capture leads from your website, ads, portals and WhatsApp in one place, assign them automatically, follow up on time and see exactly where every deal stands.
Overview
Leads are expensive. When they sit in inboxes, call logs and personal WhatsApp chats, many are never followed up. A CRM built around your sales process makes sure every enquiry is captured, assigned and tracked to a result.
We build custom CRMs and extend existing ones: lead sources, pipeline stages, automatic assignment, reminders, call and WhatsApp logging, quotations and management dashboards — all with role-based access for your team.
Business problems we solve
Leads slip through the cracks
Enquiries arrive from many sources and some are never answered.
No follow-up discipline
Sales reps forget call-backs and prospects go cold.
Managers can't see the pipeline
There is no reliable view of deals, conversion or rep performance.
Generic CRMs feel heavy
Subscription CRMs are expensive, complex and still don't match your process.
Features & what's included
Unified lead capture
Website forms, Meta/Google lead ads, portals and WhatsApp in one inbox.
Pipelines & stages
Your own stages — from new enquiry to site visit, proposal and won/lost.
Auto-assignment
Round-robin or rule-based routing by location, product or language.
Reminders & tasks
Follow-up schedules, overdue alerts and daily task lists for each rep.
Quotations & documents
Generate quotes and proposals from templates and track their status.
Sales dashboards
Source-wise conversion, response times and team performance.
Technologies
- PHP / Laravel
- Node.js
- React
- MySQL
- WhatsApp Business API
- Meta Lead Ads API
- Google Ads API
- Email & SMS gateways
We choose the stack for each project based on your requirements, budget and team — not habit.
Example use cases
Real estate sales CRM
Track enquiries from portals and ads through site visits to bookings, per project.
Admissions CRM
Manage course enquiries, counselling calls, applications and fee payments.
Service business CRM
Quotes, job scheduling and repeat-customer reminders for service teams.
Development process
How we deliver crm development
Clear steps, regular demos and no surprises.
- 01
Discover
We learn your goals, users and constraints, then agree scope, success measures and a phased plan.
- 02
Design
Information architecture, wireframes and interface design you review before any code is written.
- 03
Build
Development in short sprints with a staging link you can test at every step.
- 04
Test
Functional, device, performance and security testing before anything goes live.
- 05
Launch
Deployment, monitoring and handover with documentation and training for your team.
- 06
Scale
Support, improvements and growth based on real usage data.
FAQ
Frequently asked questions
Why build a custom CRM instead of subscribing to one?
If an off-the-shelf CRM fits your process, we'll tell you. Custom CRMs make sense when your workflow is specific, when per-user subscription costs add up, or when you need deep integration with your other systems.
Can it capture leads from property portals and Facebook ads?
Yes, where the source provides an API, webhook or email notification we can parse. We confirm each source during scoping.
Can we import our existing leads?
Yes. We clean and import data from spreadsheets or your current CRM.
Will it work on mobile for our field team?
Yes. The CRM is responsive, and a dedicated mobile app can be added if needed.
Related services
Often combined with CRM Development
AI Automation
Automate workflows across WhatsApp, email, CRM and spreadsheets with AI.
Learn moreWeb Application Development
Custom portals, dashboards and internal tools built around your workflow.
Learn moreDigital Marketing
SEO, performance ads and social media that generate measurable leads.
Learn moreReady to discuss your crm development project?
Share your goals and we'll come back with a clear plan, timeline and quote.