Pocketly — UPI savings app
Redesigned onboarding and the daily-save loop. Weekly active savers up 38%.
Product designer making calm, useful software for Indian fintech & health.
Selected work
2021 — 20262025
Arogya — clinic booking
A booking flow that works in 3 languages, cutting front-desk calls by half.
Kirana OS — shop inventory
Voice-first stock tracking for neighbourhood stores, tested in 40 shops.
Metro wayfinding concept
A personal project exploring clearer signage and live platform info for commuters.
About
I design products for people who are new to apps, busy running a shop, or looking after a parent's health — and I think that makes for better software for everyone.
Before Pocketly I designed clinic tools at Arogya Health and brand systems at Studio Kaagaz. I mentor early-career designers through ADPList and speak at design meetups across India.
Product strategyUX researchInteraction designDesign systemsFigmaPrototypingWorkshop facilitation
Experience
Full CV on request2023 — Now
Lead Product Designer
Leading a team of 5 across savings, payments and growth.
Pocketly2020 — 2023
Senior Product Designer
Booking, patient records and the clinic dashboard.
Arogya Health2018 — 2020
UI / Brand Designer
Identity and web design for 30+ Indian startups.
Studio Kaagaz“Ananya has a rare knack for making complicated money decisions feel simple. Our users trust the product more because of her work.”— Karthik Menon, Co-founder & CEO, Pocketly
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